Melbourne · 37.81° S, 144.96° E · Digital marketing agency
Real growth.No fluff.
We help outdoorsy businesses grow revenue, not just clicks. Boutique, senior, results-focused. Strategy first. Tactics second.
Free, about a minute. Or book a discovery call.
+177%
Website revenue
Outdoor brand
7years
Running paid media and growth programmes for outdoor, adventure and lifestyle brands.
$30M+generated
In revenue across Joel's seven years running paid media, email, SEO and CRO for brands.
0handoffs
No salesperson, then an account manager. You deal with Joel from the first call to the monthly report.
01 · Positioning
Reach doesn't pay the bills.
Most agencies sell motion: reach, impressions, engagement rates. Useful, but none of them pay the bills.
Perk Up Digital is the agency for founders who want marketing that shows up on the bank statement, not just in a slide deck. Founder-led. No sales team, no account managers, no handoffs. You deal with Joel. No trend-chasing.
We sell revenue, not reach. If it doesn’t move the numbers, we don’t count it as a win.
Who we areMonthly report · illustrative
What most agencies report
Revenue from marketing
Page 14 of the deck, if it’s there at all.
Impressions
1.2M
+38%
Reach
412K
+22%
Engagement rate
4.8%
+0.6pt
Followers
18.4K
+1,204
Video views
96K
+51%
Link clicks
7,310
+17%
Everything is up and to the right. Flip the switch to see what it was worth.
- Strategy first. Tactics second.
- We sell revenue, not reach.
- Fewer meetings. More results.
- Real growth. No fluff.
02 · Services
What we do.
- 01Paid advertisingMeta, Google, LinkedIn, TikTok. Strategy, buying, creative direction, reporting that actually means something.
- 02Marketing strategyPositioning, funnels, go-to-market planning. The work that should happen before the tactics do.
- 03Website optimisationCRO audits, landing page builds, A/B testing. Turning the traffic you already pay for into customers.
- 04Email marketingLifecycle flows, campaigns, automation. The highest-ROI channel most businesses under-invest in.
- 05HubSpot / CRMImplementation, optimisation, reporting. Stop paying for features you aren't using.
- 06Search & SEOTechnical, content, local. Built for sustained organic growth, not short-term tricks.
- 07Fractional CMOA senior marketing leader embedded part-time in your business. All of the strategy, none of the full-time overhead.
- 08Strategy consultingOne-off strategic engagements. Audits, second opinions, and a plan you can actually execute on.
03 · Selected work
The proof.
04 · No handoffs
Whoever makes the promise keeps it.
You know how it usually goes. A salesperson promises the world. You sign, and you’re handed to an account manager who wasn’t in the room. You get them up to speed. Then you find out half of what was promised can’t be done.
Here, the person on the first call is the person who answers for the result. So nothing gets promised that can’t be delivered.
The usual agency
Perk Up
Joel, start to finish
What each handoff costs you
- The promise was made by someone who doesn't have to keep it.
- You spend the first month getting a new person up to speed.
- What was sold and what can be delivered turn out to be different things.
05 · How we work
Fewer meetings. More results.
- 01
Discovery
A 30-minute call. We listen more than we pitch. If we're not a fit, we'll tell you.
- 02
Audit & plan
A deep look at the business, the accounts, and the numbers. You get a written plan, yours to keep.
- 03
Build & launch
Hands on the work, not the slide deck. Accounts, funnels, creative, flows. Shipped.
- 04
Optimise
Weekly cadence on the levers that matter. Monthly reporting tied to revenue, not reach.
06 · Free tools
Try before you talk.
Get in touch
Let’s talk numbers.
Book a 30-minute discovery call. Bring the last 90 days of your numbers. We’ll bring an honest read and a short list of what we’d do first.